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Nutrition, ingredients, and how to read a supermarket.
Short, calm, evidence-informed. No shaming, no scare tactics.
6 min readLabelsBasicsHow to read a nutrition label without falling for it
The label is designed to be read. It's just designed by people who don't necessarily want you to read all of it. Here's how to see past the front-of-pack noise.
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5 min readScienceIngredientsWhat NOVA classification actually means
NOVA isn't a moral scale. It's a way to describe how much industrial processing a food has been through — which turns out to be one of the most useful frames we have for reading a modern supermarket.
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